Why Not Buy — AI-Moderated Research Platform
Founder — product and full-stack build
Stack
- Next.js
- TypeScript
- PostgreSQL
- Claude API
- Stripe
Numbers
- Multi-layer qualitative interview protocol spanning several category types
- Wave-level synthesis rolled up into a structured, client-ready report
- Built as an independent product with its own commercial pilot
Problem
Qualitative research is where the real “why” behind a purchase lives — but traditional qual is slow, expensive, and small-sample. Brands rarely get to hear, at any scale, why the people who considered them ultimately bought someone else.
Approach
Why Not Buy is an AI-moderated research platform. An AI moderator runs a structured, multi-layer interview protocol with recent category purchasers across a range of category types, then a synthesis layer rolls each wave of interviews up into client-ready strategic findings — the drivers and barriers behind why consumers choose, and don’t choose, a given brand. The platform is built end-to-end on Next.js and TypeScript with the Claude API doing the moderation and analysis.
Outcome
Launching as the flagship Hubbs Enterprises brand, with a commercial pilot as the first wave. Why Not Buy is developed and coded independently of any prior measurement work.