Brand · AI-moderated consumer research
Why Not Buy
An AI-moderated qualitative research platform that interviews recent category purchasers and produces strategic findings on why consumers choose — and don't choose — a brand.
Hubbs Enterprises, LLC
Hubbs Enterprises builds and ships AI-native consumer and enterprise software.
Hubbs Enterprises is an applied-AI company. We design, build, and ship consumer and enterprise software end-to-end — from AI-moderated research to cross-platform apps. Today that work runs under three brands: Why Not Buy, Hand & Foot Friends & Family Edition, and PurchaseDecision. Alongside the brands, we take a small number of consulting and advisory engagements.
Our brands
Brand · Causal measurement for AI search
PurchaseDecision
A research platform for randomized forced-exposure experiments on digital shopping stimuli — measuring what AI search results, retail media, and video ads actually change about real shoppers' purchase decisions.
Brand · Cross-platform multiplayer card game
Hand & Foot Friends & Family Edition
A multiplayer Hand & Foot (a Canasta variant) card game, rebuilt as a single TypeScript codebase shipping to web, iOS, and Android.
Selected work
-
01
- Project
- Why Not Buy — AI-Moderated Research Platform
- Role
- Founder — product and full-stack build
-
02
- Project
- Hand & Foot Friends & Family Edition — Cross-Platform Rebuild
- Role
- Founder, sole architect and builder
-
03
- Project
- AI Direct-Booking Engine
- Role
- Sole architect and builder (built for a separate venture)
Consulting & advisory
AI workflow implementation and adoption, and client-to-market strategy for insights, data-analytics, and advertising-effectiveness companies. Founder-led, grounded in systems we've shipped.
Explore advisory services